The program
60 days. 8 weeks. 4 phases of mastery.
Every week pairs a tight conceptual session with live tape review and roleplay reps. By Week 8, you're closing a real deal on camera — and getting graded on it.
Foundations
Week 1
The closer's operating system
- Buyer psychology fundamentals
- Positioning yourself as the trusted advisor
- Daily ritual & pipeline hygiene
Foundations
Week 2
Pipeline & qualification
- ICP and disqualification frameworks
- Building a self-replenishing pipeline
- Pre-call research that wins meetings
Discovery
Week 3
Surfacing real pain
- The 4-layer pain model
- Asking the questions buyers won't volunteer
- Reading subtext and emotional cues
Discovery
Week 4
Building urgency without pressure
- Cost-of-inaction framing
- Mutual action plans
- Multi-threading enterprise deals
Negotiation
Week 5
Framing value & defending price
- Price anchoring done right
- Trading concessions strategically
- Procurement playbook
Negotiation
Week 6
Structuring premium deals
- Tiered offers and pilots
- Margin-protective contracting
- Reading the room in late-stage calls
Closing
Week 7
The final 5%
- Handling stall-outs
- Buyer's remorse prevention
- Closing language that doesn't feel pushy
Closing
Week 8
Reps, tape, and certification
- Live deal coaching
- Final tape review with mentors
- Cohort capstone: closing a real deal on tape
What you'll walk away with.
A complete personal playbook of discovery, objection, and closing scripts.
30+ hours of recorded tape reviews of your own calls with mentor feedback.
A network of fellow operators who become your lifetime sounding board.