Results
Outcomes are tracked across every cohort. We share the averages — and the individual stories behind them.
Avg. close-rate lift
New revenue · last cohort
Cohort completion rate
Operators trained
"Within 6 weeks I closed two $80k deals I would've fumbled before. The tape reviews alone are worth 10x the tuition."
Stuck at $40k average deal size, 12% close rate.
$110k average deal size, 31% close rate.
"I stopped flinching on price. Adelaide's framing module rewired how I open every proposal call."
Discounted every retainer just to get yes.
Doubled retainer pricing with a 70% accept rate.
"I didn't just learn for myself — I built a coaching motion for my team off the back of this. Game changer."
Team plateaued at 18% win rate.
Rolled out the playbook, hit 34% in one quarter.
"The discovery framework completely changed who showed up to my proposals. Better-fit buyers, bigger checks."
Closing $12k engagements.
Closed her first $85k retainer in week 7.
"Theo caught patterns in my discovery I'd been blind to for two years. One adjustment, completely different pipeline."
Quota attainment: 64%.
180% to plan the quarter after graduation.
"I came in for myself and left with a system my whole future sales team will run on."
Founder-led sales, no system.
Built a repeatable closing motion, hired first AE.